Physical deals are nearly always out of step: you pay the producer or the forwarder on short terms while the end buyer pays 30, 60 or 90 days from B/L or from arrival.
That gap creates a serious working-capital requirement and demands a rolling three-month forecast at minimum. Get it wrong and you cannot pay a freight invoice or a supplier on time.
A CTRM consolidates the expected flows of every open deal and projects them on one dashboard, instead of relying on a fragile pivot table.